Some members of the team were required to monitor the strategies employed by different competitors during the exercise. Throughout the marketing process, the best-cost strategy was implemented by reducing prices for every camera. This aim was achieved through the use of upscale difference and reduced operational cost. This approach focuses on the ability to maximize customers’ value for money (“Financial Ratios Used in Glo-Bus”).
The best-cost strategy was considered by the company to pursue its objectives and compete with the other players in the four regions. The ultimate aim was to record positive financial performance. The approach resulted in a competitive strategy that would ensure every potential buyer was informed about the nature of the brand. The individuals in my team made timely decisions in an attempt to come up with the best marketing practices and business strategies. These areas included North America, Latin America, Europe-Africa, and Asia-Pacific (Thompson et al. The ultimate aim was to compete in the virtual market by selling cameras lucratively in the presented geographic regions. The success of my company was possible because several functions were taken seriously throughout the simulation exercise.
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